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PPC Management

PPC Management That Turns Ad Spend Into Revenue

Below Zero Media is a PPC management agency in Bloomington, IL. We manage pay-per-click advertising across Google, Microsoft, and Meta for local businesses. Results-focused, no contracts.

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Quick Answer

Below Zero Media is a PPC agency based in Bloomington, IL. We manage pay-per-click advertising campaigns across Google Ads, Microsoft Advertising, and Meta Ads for local businesses. Our management starts at $500/month. We handle the full campaign lifecycle: setup, keyword research, ad copy, bid management, and reporting.

Full-service management — not a dashboard login

We do the work. You get the leads.

Multi-Platform Campaign Management

We manage PPC across Google Search, Google Display, Microsoft Ads, and Meta Ads from one agency. Consistent strategy, unified reporting, no siloed channels.

Keyword Research & Intent Mapping

We build keyword lists around real buyer intent — not just volume. High-intent, bottom-of-funnel keywords get the budget. Brand and research terms get managed separately.

Ad Copy & Creative Testing

Platform-native ad copy for every channel. RSAs for Google, ETAs for Microsoft, hook-body-CTA for Meta. We test systematically and scale what works.

Negative Keyword Management

Aggressive negative lists built and updated monthly. Irrelevant clicks are budget leaks. We find and plug them fast.

Conversion Tracking (Full Stack)

Calls, forms, purchases, and appointments — tracked across every platform. We connect GA4, GTM, and platform pixels for unified attribution.

Bid Strategy Optimization

Smart Bidding for Google and Microsoft, campaign budget optimization for Meta. We adjust weekly based on performance data, seasonality, and competition shifts.

Monthly Performance Reports

Cross-platform report: spend, leads, CPL, ROAS by channel. You always know which platform is pulling its weight.

Pricing

Two plans. Same service. Pick what fits.

No hidden fees. No markup on your ad spend. Cancel anytime on the Flexibility plan.

Flexibility
$500/mo
$750 setup  ·  Month-to-month
  • Full campaign setup & management
  • Keyword & audience research
  • Ad copy creation & testing
  • Conversion tracking setup
  • Bid & budget optimization
  • Monthly performance report
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Questions we get every week

What's the difference between PPC and SEO?

PPC (pay-per-click) drives immediate paid traffic from search engines and social platforms. SEO builds organic rankings over time. PPC gives you instant lead volume with a direct budget relationship. SEO compounds over 6-12 months but doesn't stop when you stop paying. Most businesses benefit from both.

Which PPC platform should I start with?

For most local service businesses, Google Search is the highest-intent starting point — people are actively searching for what you sell. We recommend adding Meta Ads for retargeting once Google is dialed in. Microsoft Ads often have lower CPCs and less competition for the same keywords.

How much does PPC management cost?

Our management fee is $500/month (Flexibility) or $3,000 for 6 months (Commitment). Your ad spend is separate and paid directly to the platforms. We never mark up your ad spend.

Do you require a long-term contract?

No. The Flexibility plan is month-to-month. The Commitment plan is a 6-month prepay that saves you $750 on setup. If results aren't moving in 90 days, we'll tell you exactly why and what needs to change.

Ready to get started?

Get a free audit. We'll show you exactly where the opportunity is and what we'd do in the first 30 days.

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