We build and manage Google Ads campaigns that drive calls, leads, and booked jobs — not vanity clicks. Transparent pricing, real reporting, no contracts on the Flexibility plan.
Below Zero Media is a Google Ads agency based in Bloomington, IL. We manage Search, Display, and Performance Max campaigns for local businesses across Central Illinois and nationally. Our management fee starts at $500/month with no long-term contract required. We handle keyword research, ad copy, bid strategy, conversion tracking, and monthly reporting — so you can focus on running your business.
We do the work. You get the leads. Here's exactly what's included at every tier.
We build tightly themed ad groups around your highest-intent keywords. No broad-match spray-and-pray. Every campaign is structured to minimize waste from day one.
We find the keywords your customers actually search, then build aggressive negative keyword lists to block irrelevant traffic that burns your budget without converting.
High-quality Responsive Search Ads with benefit-first headlines, local signals, and clear CTAs. We rotate and test to push Ad Strength to "Excellent" on every ad group.
Phone calls, form fills, and direction requests — all tracked. We connect Google Ads to GA4 and Google Tag Manager so you know exactly which keywords drive real revenue.
We manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions) and adjust daily based on performance data. No set-and-forget.
Plain-English reports: what we spent, what it produced, cost per lead, and what we're changing next month. No chart junk, no jargon.
Monthly search term reviews to find waste and new opportunities. Every irrelevant query we catch is money saved. Every new intent we find is a new ad group.
Your ad spend is separate — this is purely our management fee. We don't mark up your ad budget.
Ad spend budget is separate and paid directly to Google. We never mark it up.
Our management fee is $500/month. The Flexibility plan has a $750 setup fee and runs month-to-month. The Commitment plan is $3,000 upfront for 6 months with no setup fee — you save $750. Your ad spend budget is separate and goes directly to Google.
We manage Search campaigns (text ads for high-intent queries), Display campaigns (banner ads across Google's network), Performance Max campaigns (Google's AI-driven cross-channel format), and Local Service Ads for eligible service businesses. We recommend the right mix based on your goals and industry.
Search ads can drive leads within 24-48 hours of launch. The first 30-60 days are a learning phase — we collect data, cut waste, and tighten the targeting. Most clients see meaningful cost-per-lead improvements within 60-90 days as campaigns mature.
We recommend at least $500-1,000/month in ad spend to generate enough conversion data for optimization. Competitive industries like legal, medical, or home services typically need $1,500-3,000/month to compete effectively. We'll give you a realistic budget estimate based on your market before you commit to anything.
Get a free audit of your current account (or a fresh campaign analysis if you're starting from scratch). We'll show you exactly what's working, what's wasting money, and what we'd do differently.
Get Your Free Audit