Below Zero Media manages Facebook and Instagram ad campaigns for local businesses. Full-funnel creative strategy, audience targeting, and conversion optimization starting at $500/mo.
Below Zero Media is a Meta Ads agency based in Bloomington, IL. We manage Facebook and Instagram advertising for local businesses — from audience research and creative strategy to campaign optimization and lead follow-up. Management starts at $500/month with no long-term contract required.
We do the work. You get the leads.
We build full-funnel campaigns: awareness at the top, retargeting in the middle, conversion at the bottom. No spray-and-pray single ad sets.
Custom audiences, lookalikes, interest stacks, and behavior targeting. We find your buyers on Facebook and Instagram before they even know they need you.
Hook-body-CTA ad copy for every placement. Thumb-stopping headlines, benefit-driven body copy, and clear calls to action. We write it. You approve it.
We systematically test audiences vs. audiences and creative vs. creative to isolate what drives cost per lead down. No guessing which ad is working.
Proper Meta Pixel implementation plus Conversion API for server-side tracking. Accurate attribution even with iOS privacy changes.
We re-engage website visitors, video viewers, and lead form openers who didn't convert. Retargeting is where the cheapest leads live.
Spend, reach, CPM, CTR, cost per lead, and cost per acquisition — in plain English. What worked, what we're cutting, what we're scaling.
No hidden fees. No markup on your ad spend. Cancel anytime on the Flexibility plan.
We recommend $500-1,500/month in ad spend for most local businesses. Our $500/month management fee is separate. Industries with higher customer lifetime value (dental, legal, home remodeling) can justify $2,000-5,000/month in spend.
Yes. Both platforms run through the same Meta Ads Manager. We allocate budget across placements based on where your audience is most active and where your creative performs best.
Meta's algorithm needs 50 conversion events per ad set to exit the learning phase — typically 2-4 weeks with adequate budget. Results vary by industry, but most local service businesses see initial leads within the first week of launch.
Home services (HVAC, roofing, plumbing), healthcare (dental, chiropractic, med spa), restaurants, real estate, and fitness all perform well. Meta Ads are especially powerful when you combine custom audiences with strong visual creative.
Get a free audit. We'll show you exactly where the opportunity is and what we'd do in the first 30 days.
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