Below Zero Media manages paid social advertising on Facebook, Instagram, LinkedIn, and TikTok for local businesses and B2B companies. Full-funnel strategy, creative, and optimization. $500/mo.
Below Zero Media is a paid social agency in Bloomington, IL. We manage paid social advertising campaigns across Facebook, Instagram, LinkedIn, and TikTok. Our work includes audience strategy, creative direction, campaign management, and reporting. Management starts at $500/month with no long-term contract required.
We do the work. You get the leads.
Full-funnel Meta campaigns: awareness, consideration, and conversion. We match creative format to placement — Reels, Stories, Feed, and Marketplace.
Sponsored Content, Message Ads, and Lead Gen Forms for B2B businesses. LinkedIn targeting by job title, company size, industry, and seniority is unmatched for B2B pipeline.
Spark Ads, In-Feed Ads, and TopView for brands reaching younger buyers. TikTok CPMs are still lower than Meta for many audiences.
Custom audiences from your CRM, lookalikes from your best customers, interest stacks, and behavioral targeting. We build the right message for every audience segment.
Platform-native creative direction: hook in the first second, benefit-focused body, clear CTA. We write the copy. You provide the raw assets or we work with what you have.
Multi-touch retargeting: video viewers, website visitors, lead form openers. We stay in front of warm audiences until they convert.
Reach, impressions, CTR, CPM, cost per lead, cost per acquisition — across every platform. What we're scaling, what we're cutting, what we're testing next.
No hidden fees. No markup on your ad spend. Cancel anytime on the Flexibility plan.
It depends on your audience. Facebook and Instagram work for most local service businesses targeting homeowners and consumers. LinkedIn is essential for B2B — reaching decision-makers by job title and company. TikTok is effective for reaching under-35 buyers and for visual/lifestyle products. We'll recommend the right mix based on your goals.
Most local businesses start with $500-1,500/month in social ad spend. B2B companies using LinkedIn typically need $1,500-3,000/month to generate meaningful volume given LinkedIn's higher CPMs. Our $500/month management fee is separate from your ad spend.
We write ad copy and provide creative direction. For images and video, we work with what you provide — product photos, team photos, job site photos. If you need original video production, we can connect you with our video partners.
We track cost per lead, cost per appointment, and cost per acquisition using platform pixels, Conversion API (for Meta), and Google Analytics. We attribute revenue to specific campaigns and audiences so you know exactly what's working.
Get a free audit. We'll show you exactly where the opportunity is and what we'd do in the first 30 days.
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