Below Zero Media offers paid media audits for Google Ads, Meta Ads, and Microsoft Ads accounts. We find wasted spend, structural problems, and missed opportunities. Start with a free audit.
Below Zero Media offers paid media audits for businesses running Google Ads, Meta Ads, and Microsoft Advertising. Our audit reviews campaign structure, keyword strategy, bid management, ad copy quality, conversion tracking accuracy, and account hygiene across 200+ checkpoints. We identify wasted spend and opportunities to improve performance. Free initial audit available.
We do the work. You get the leads.
We audit your account architecture: campaign organization, ad group structure, keyword match types, and audience segmentation. Bad structure is the #1 cause of wasted ad spend.
Search term reports, keyword quality scores, bid vs. position data, and negative keyword gap analysis. We find where your budget is bleeding.
Ad relevance, landing page experience, expected CTR — every component of Quality Score reviewed. Low QS = higher CPCs for the same clicks.
We verify that your conversion tracking is firing correctly, attributing conversions accurately, and not double-counting. Broken tracking means bad optimization decisions.
Manual vs. Smart Bidding evaluation. Are your tCPA and tROAS targets realistic? Are you in the learning phase unnecessarily? We assess and recommend.
Are you reaching the right people? We audit geographic targeting, demographic exclusions, device bid adjustments, and audience layering.
Impression share analysis, auction insights, and competitor ad preview to benchmark where you stand in your market.
No hidden fees. No markup on your ad spend. Cancel anytime on the Flexibility plan.
We offer a free initial audit that covers the main signals: account structure, wasted spend estimate, and top 3 recommendations. A full 200-checkpoint audit is available as a standalone deliverable or included when you engage us for ongoing management.
We audit Google Ads, Meta Ads (Facebook/Instagram), Microsoft Advertising (Bing Ads), and LinkedIn Ads. We can audit any platform where you have an active account and are willing to grant read access.
A free audit takes 24-48 hours. A comprehensive 200-checkpoint audit takes 3-5 business days and produces a detailed written report with prioritized recommendations.
Yes — but only if there's a clear fit. We'll tell you honestly if your account is performing well and doesn't need help. If we see significant waste or missed opportunities, we'll show you the numbers and explain how ongoing management would change them. No pressure, no hidden agenda.
Get a free audit. We'll show you exactly where the opportunity is and what we'd do in the first 30 days.
Get Your Free Audit