Below Zero Media manages Microsoft Advertising (Bing Ads) campaigns for local businesses. Lower CPCs, less competition, and 63 million searchers Google can't reach. Starting at $500/mo.
Below Zero Media manages Microsoft Advertising (formerly Bing Ads) campaigns for local businesses. Microsoft Ads typically deliver lower cost-per-click than Google Ads while reaching 63 million searchers who don't use Google — including a disproportionately high share of older, higher-income buyers. Management starts at $500/month.
We do the work. You get the leads.
We import and optimize your existing Google campaigns for Microsoft's platform, then tune them for Bing's unique audience demographics and query patterns.
Native ads on MSN, Outlook, and Microsoft Edge. We extend your reach beyond search into Microsoft's display network with in-market audiences.
Unique to Microsoft Ads — we can target by LinkedIn job title, company, and industry. Powerful for B2B and high-ticket services.
Bing users search differently than Google users. We build keyword lists tuned to Bing's query patterns and import Bing's unique keyword intelligence.
CPCs on Microsoft are often 30-60% lower than Google for the same keywords. We exploit this gap with aggressive bidding strategies.
Universal Event Tracking setup for calls, forms, and purchases. Proper attribution for every conversion.
Microsoft Ads performance alongside Google so you see true cross-platform ROI.
No hidden fees. No markup on your ad spend. Cancel anytime on the Flexibility plan.
Bing has 13% of the US search market and reaches 63 million searchers who don't use Google. Bing users skew older (higher purchasing power) and CPCs are typically 30-60% lower than Google for the same keywords. For most local service businesses, Microsoft Ads adds 10-20% more lead volume at a fraction of the cost.
Absolutely — and you should. We manage both from one agency account so your strategy is unified. We import and adapt your Google campaigns for Bing, then optimize them separately for Bing's audience.
We recommend $300-500/month in ad spend to start. Because CPCs are lower, that budget stretches further than on Google. For competitive industries, $500-1,000/month in spend is ideal.
Yes. Microsoft Ads includes location targeting, call extensions, and local service categories just like Google. We've seen strong results for home services, healthcare, legal, and financial services businesses using Bing.
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