Below Zero Media manages display advertising campaigns on Google Display Network, programmatic, and Microsoft Audience Network. Brand awareness and retargeting that keeps you top of mind. $500/mo.
Below Zero Media manages display advertising campaigns for local businesses, including Google Display Network, Microsoft Audience Network, and programmatic display. Display advertising is most effective for brand awareness and retargeting — keeping your brand visible to potential buyers who have already shown interest. Management starts at $500/month.
We do the work. You get the leads.
Access to 35 million websites and apps. We use in-market audiences, custom intent audiences, and topic targeting to reach buyers at every stage of the funnel.
Stay visible to everyone who visits your site, watches your video, or engages with your ads but doesn't convert. Retargeting delivers the lowest cost-per-conversion in most industries.
In-market audiences (Google's pre-built buyer lists), custom intent audiences (built from your keywords), demographic targeting, and lookalike audiences.
We design or spec display banner sets in all standard IAB sizes: 300x250, 728x90, 160x600, 320x50. Clear brand identity, benefit-focused headlines, strong CTA.
For campaigns requiring broader reach beyond Google, we access additional inventory through programmatic platforms. Efficient CPMs at scale.
Exclusion lists for sensitive content categories, low-quality placements, and sites that don't match your brand. Your ads won't show up next to content that damages your reputation.
Impressions, reach, clicks, CTR, view-through conversions, and direct conversions. Full attribution reporting so you understand display's role in the buyer journey.
No hidden fees. No markup on your ad spend. Cancel anytime on the Flexibility plan.
Display is most valuable for two specific purposes: retargeting warm audiences who have already shown interest (very high ROI), and brand awareness in a specific geography (builds recognition). Display alone rarely drives direct conversions efficiently — it works best as a layer on top of search advertising.
We install a tracking pixel on your website. When someone visits, their browser is cookied. Our retargeting ads then follow them across the web — Google Display Network, YouTube, news sites — keeping your brand visible. Most retargeting leads cost significantly less than first-touch search leads.
Search ads appear when someone actively searches for your service (high intent, higher CPC). Display ads appear as banner ads across websites regardless of what the user searched (lower intent, lower CPM). Search drives direct leads. Display builds awareness and recaptures dropped leads through retargeting.
We can work with your existing brand assets (logo, brand colors, product photos) to create display creative. If you need custom designed banner sets, we include creative direction and spec delivery in our management. Final design production can be handled by your team or our design partners.
Get a free audit. We'll show you exactly where the opportunity is and what we'd do in the first 30 days.
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