10 questions. Instant A–F grade. Specific improvements you can act on today.
Question 1 of 10
Do you have conversion tracking set up (phone calls and/or form fills recorded in Google Ads)?
Question 2 of 10
Do you review your Search Terms report monthly and add negative keywords?
Question 3 of 10
What keyword match types are you primarily using?
Question 4 of 10
Do you send ad clicks to a dedicated landing page (not your homepage)?
Question 5 of 10
What is your average Quality Score across your active keywords?
Question 6 of 10
Do you use ad extensions (sitelinks, callouts, call extensions, location)?
Question 7 of 10
Are your campaigns organized by service type or product category?
Question 8 of 10
Do you A/B test ad copy? (Multiple ad variations running per ad group)
Question 9 of 10
Do you know your current cost per lead (CPL) from Google Ads?
Question 10 of 10
Does your landing page load in under 3 seconds on mobile?
Your Google Ads Grade
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Your grade reflects the structural health of your account. A full audit goes deeper — showing specific keyword waste, bid strategy gaps, and a prioritized fix list with projected impact.