Free Tools

Google Ads Calculators & Tools

Free tools to calculate ROAS, budget requirements, ROI, and AI search visibility โ€” no signup required.

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ROAS Calculator

Enter your ad spend and revenue to calculate Return on Ad Spend, profit margin, and whether your campaigns are actually profitable after cost of goods.

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Google Ads Budget Calculator

Enter your target leads per month, average CPC, and conversion rate to get a recommended monthly ad spend โ€” plus a buffer for conversion rate drops.

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Ad Spend ROI Calculator

For service businesses: enter leads, close rate, and deal size to find your actual return on ad spend โ€” gross profit, net profit, and cost per acquired customer.

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AI Visibility Checker

Check how visible your business is in AI search results โ€” ChatGPT, Perplexity, and Google AI Overviews. See where you rank and what gaps to close.

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Ad Budget Planner

Plan your advertising budget across channels. Allocate spend by platform and forecast expected return based on industry benchmarks.

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Google Ads Grade

Get a performance grade for your Google Ads account. Identify the biggest optimization opportunities across structure, bidding, and creative.

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