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Google Ads Budget Calculator

How much should you spend on Google Ads to hit your lead goals? Enter your targets and get a recommended monthly budget in 30 seconds.

Recommended Monthly Ad Spend
Clicks Needed / Month
Cost Per Lead
Daily Budget
Budget if CVR drops to 3%

Typical CPC and conversion rates by industry

IndustryAvg CPCAvg Landing Page CVRTypical CPL Range
HVAC$6–$125–9%$35–$90
Roofing$8–$184–7%$50–$150
Dental$5–$154–8%$40–$120
Legal$15–$503–6%$100–$400
Plumbing / Electrical$5–$105–10%$30–$80
Real Estate$3–$102–5%$30–$120

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