---
title: Case Studies — Below Zero Media Results for Local Businesses
url: https://belowzeromedia.com/case-studies.html
source: case-studies.html
---

# Case Studies — Below Zero Media Results for Local Businesses

> See how Below Zero Media helps local businesses in Central Illinois get found on AI search, Google, and social media. Real strategies, projected results, and the exact playbook we use for pool companies, HVAC contractors, and real estate agents.

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# Real Strategies. Projected Results.

Here is exactly what we do for local businesses in Central Illinois and the results our methodology is designed to deliver.

Case Study

## Pool Company Goes from Invisible to #1 AI Recommendation

Pool Service & Installation — East Peoria, IL

The Problem

A well-established pool company with 15 years of experience and hundreds of happy customers had zero presence on AI search. When potential customers asked ChatGPT "best pool company near Peoria IL" their competitors appeared. They did not.

Their website was a single page with a phone number and a stock photo. No reviews managed. No Google Business Profile posts in 8 months. No content. No structured data. They were a ghost online.

What We Did

  * Built 12 service-specific pages targeting each pool service they offer
  * Created FAQ schema with 35 questions real customers actually ask
  * Implemented LocalBusiness + Service schema markup site-wide
  * Launched a review request campaign that generated 28 new Google reviews in 60 days
  * Posted to Google Business Profile 3x per week with seasonal content
  * Published 8 blog posts targeting "pool service [city]" for every city they serve
  * Submitted structured data to Google Search Console and requested indexing

Projected Results (60 Days)

#1

AI Search Position

3.2x

Website Traffic

28

New Google Reviews

47

New Service Pages

Case Study

## HVAC Contractor Triples Google Calls in 90 Days

Heating, Cooling & Ventilation — Bloomington, IL

The Problem

A local HVAC company was spending $1,200 a month on Google Ads but getting less than 10 calls. Their Google Business Profile had a 3.2 star rating because they never responded to reviews. Their website had 4 pages and no mention of the specific cities they serve.

Meanwhile a competitor with worse actual service had a 4.8 rating and was getting all the calls.

What We Did

  * Responded to every existing review (positive and negative) within 48 hours
  * Launched a post-service review request workflow via text message
  * Created service area pages for all 9 cities within their service radius
  * Added AggregateRating schema showing their improving review score
  * Optimized Google Business Profile: categories, services, attributes, photos, Q&A
  * Published weekly blog posts on seasonal HVAC topics (furnace prep, AC maintenance, etc.)
  * Reduced Google Ads spend to $600 while increasing organic visibility

Projected Results (90 Days)

3x

Google Calls

4.6

Star Rating (from 3.2)

50%

Less Ad Spend

9

City Pages Built

**Transparency note:** Results shown above are projected outcomes based on our methodology and typical performance patterns for businesses in these industries. We show you the strategy and the math. Individual results depend on market conditions, competition, and client participation. We do not guarantee specific outcomes. 

### Want to Be the Next Case Study?

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