conversion events: The handoff test.
A practical note about how to define what counts as a real next step before installing tracking.
Start here
Follow the action from click to reply and note exactly where responsibility changes.
This is a working question, not a promise of a result. A useful page gives the reader enough context to decide whether the next step fits.
Look at the public surface
Open the page on a phone. Find the offer, service area, proof, contact path, and the words a customer would actually use.
Change one confusing thing
The handoff test Make the smallest clear edit first, then re-read the whole route as someone who does not know your business.
Keep the record honest
Check the link, form, response path, and source record. If an outcome or release status was not supplied, label it HOLD / not supplied.
Today’s checklist
- □ Name the customer question in one sentence.
- □ Remove one vague phrase or unsupported promise.
- □ Test the next action on mobile.
- □ Record what is verified and what is still unknown.